Search Engine Optimization (SEO) audit and strategies to improve

▪ Work with the internal team to take on content development, backlinking, technical SEO improvements, and outreach activities that drive incremental traffic volume and leads
▪ Lead comprehensive SEO audits that drive business metrics in a meaningful way to impact conversion and revenue
▪ Work with product teams to implement conversion optimization testing and prioritize iterative improvements to web properties that improve on-page conversion rates and increase the quality of leads
▪ Lead SEO initiatives that address the user intent on search results and help users move further down the funnel in their search for a senior living option, leading to increased engagement and conversion
▪ Ability to perform keyword research, write optimized HTML tags, and provide recommendations on internal linking, content promotion, content creation, and implementation of schema markup.
▪ Experience with a wide variety of SEO tools